Branding: April Afternoon

Branding one's own business is usually tricky, and even trickier when the business has a very broad focus. In the case of April Afternoon, the scope of work includes not only graphic design and web development, but also fine art, illustration, and music composition and publishing. The name was chosen to reflect the overarching themes of beauty and grace that tie all of these disciplines together, instead of drawing attention to any one of them to the exclusion of the others. Likewise, the mark refrains from making specific references, but instead illustrates the concept and maxims of April Afternoon, with a nod to the vibrance of a spring day.